FLAG – Friends of Langkawi Geopark is a non‐profit community‐based organisation established in December 2013. The Registrar of Societies in Malaysia, formally endorsed FLAG in January 2014. It aspires to promote and popularise the concept of Geoparks in promoting sustainability of natural and cultural resource heritage through conservation, education and socioeconomic enhancement. By doing so, it hopes to retain the global Geopark status within the ranks of the Global Geoparks Network under UNESCO.